Artificial intelligence (AI) is fundamentally transforming the retail industry, significantly impacting every aspect of online commerce. Moreover, AI’s presence in retail is estimated to grow at a compound annual growth rate of 23% by 2030. From efficient inventory management and dynamic pricing to the use of AI agents that will autonomously shop on behalf of consumers, the future of digital retail is evolving at an accelerated and revolutionary pace, says Damir Čaušević, CEO at Monri Payments and co-founder of Money Motion, the largest FinTech event in Central and Eastern Europe (CEE), where the future of traditional retail and eCommerce will also be discussed on March 27-28, 2025, in Zagreb.
This technological evolution will not bypass Romania, where eCommerce companies must adopt these innovative solutions swiftly to remain competitive in the market.
“We will see AI deeply integrated into every aspect of retail operations. Personalized shopping experiences will become the norm, as AI will analyze customer data to offer tailored product recommendations. Inventory management will be transformed through AI-driven predictive analytics, and customer service will be available 24/7 via advanced chatbots and virtual assistants,” Damir Čaušević, CEO at Monri Payments and Co-founder of Money Motion, says.
AI agents will revolutionize the shopping experience
One of the most significant changes in online retail will be the emergence of autonomous AI agents capable of making purchases on behalf of consumers. These AI-powered agents will analyze consumer preferences, purchase history, and the best deals available in the market to place orders without human intervention.
“Imagine a future where you no longer need to manually search for products or compare prices across different websites. AI agents will do this automatically, making the best decisions for users based on their shopping habits and market conditions. This level of automation will completely transform the shopping experience,” Damir Čaušević explains.
This phenomenon is being driven by rapid advancements in machine learning and natural language processing (NLP), which allow AI to better understand consumer intentions and preferences.
AI-optimized dynamic pricing
Another area where AI will have a major impact is real-time dynamic pricing. Advanced algorithms will analyze market factors, consumer behavior, and seasonal trends in real time to adjust prices optimally.
“We will see AI algorithms being used to adjust pricing strategies dynamically, based on market conditions. Retailers that embrace these technologies will gain a significant competitive advantage,” the co-founder of Money Motion adds.
As a result, discounts and promotions will be tailored to individual consumers, allowing businesses to maximize revenue and customer satisfaction.
Exponential growth of AI in Retail
According to industry estimates, AI adoption in retail is set to grow at a compound annual growth rate (CAGR) of 23% between 2025 and 2030, highlighting the rapid pace of technological adoption in the sector.
In an era where automation and artificial intelligence are becoming increasingly sophisticated, retailers that adopt these innovations will redefine the shopping experience and set new industry standards.
The future of online commerce belongs to AI, and retailers who understand and implement these changes will gain a major competitive edge.
The latest trends in retail and the FinTech ecosystem will be presented and debated at Money Motion 2025, where cutting-edge solutions aimed at advancing digitalization in the region will be showcased.
Money Motion brings together over 700 companies and 3,500 professionals from the financial and technology sectors, making it the most important event in Central and Eastern Europe. As a center of innovation, the event combines diverse ideas, cultures, and solutions, shaping the latest trends and visionary strategies in one of today’s most dynamic industries.
The third edition of Money Motion is made possible with the support of leading innovative companies, including ASEE, Monri, Mastercard, OTP banka, A1 Hrvatska, Croatia osiguranje, and LAQO.
Original article can be read here.
